Political Ideology, Values and Personality Traits(Big 5) for Protest Participation in South Korea (2023.04)
- Author : Do MyoYuen, Hyun-Jin Cha
- Publication : Journal of Contemporary Politics
- Publisher : Sogang Institute of Political Studies
- Volume : 16(1)
- Date : April 2023
Abstract: The purpose of this study is to examine the characteristics of Korean protestors, with a particular focus on personal values, political ideology, and personality traits (Big 5). Specifically, the study identifies materialistic and post-materialistic values, as well as political ideology, as the major motivating factors for protest participation. Furthermore, individuals having high levels of values or liberal ideologies are more likely to participate in protests when they are extraverted or open to new experiences. Empirical results show that liberal ideology, extraversion, and openness are direct factors that influence protest participation in South Korea. However, the direct impact of materialism and post-materialism values on protest participation has not been confirmed. In addition, extraversion is found to have indirect effects on protest participation by interacting with materialistic values and conservative ideology. These findings suggest that personality traits, which have not been considered significant factors in affecting Korean protest participation thus far, can significantly influence an individual’s protest participation.